Flexible offers and contracts as well as individually coordinated processes are key aspects of our cooperation with B2B customers – and we always directly involve the authorised dealer network. Personal support from our competent ADAC B2B team is at the core of our partnerships. We have a personal ADAC Key Account Manager (KAM) for each of our contractual partners.

Your Benefits

  • Individual cooperation and personal support.
  • Your KAM will act as an interface between vehicle manufacturers, dealers, service companies and partners.
  • Customised processes which can be optimised at any time.
  • Direct case access for KAMs and B2B customers.
  • Prompt and efficient customer satisfaction analyses and reports.
  • One-source services: Implementation, contracts, invoicing, processes and complaints handling.
  • Direct relations with the dealership by close cooperation in handling claims, 24 hour service line, car cost calculator, on-board rescue sheet, driver safety trainings and key account events.
  • Transparent and reproducible processes due to the measurability of agreed KPIs (e.g. for audits).


Your decision to cooperate with ADAC both nationally and internationally will be a step towards the future.

Our 40 professional assistance companies throughout Europe will ensure that you are always on the safe side. Needless to say, we will cater to your individual needs.